Our Company - Potentiality IP

Potentiality IP

How We Define It:

Potentiality IP harnesses the latent power of intellectual properties, offering comprehensive services to manage, protect, and optimize IP portfolios.

Our expertise spans intellectual property portfolio management, licensing strategy and planning, and licensing representation. We excel in license acquisition, contract negotiation, brand development, and marketing, ensuring every aspect of your IP journey—from vision to value creation—is meticulously curated and strategically executed.

At Potentiality IP, we believe in the power of foresight—”we see it before it happens, then we see it through.”

Our Inspiration—The Meaning of 'Potentiality':

Potentiality refers to the inherent capacity or possibility for growth, development, or coming into existence. It embodies the untapped strengths and abilities that can lead to future success, innovation, or usefulness with the right conditions and actions.

Potentiality captures the idea that ideas, creations, and innovations hold latent value and opportunities that can transform into significant assets and drivers of progress when properly managed and developed.

The ‘Potentiality’ Effect—Here’s How You’ll Describe Your Brand:

Safeguarded, Leveraged, Maximized, Catalyzed, Monetized, Amplified, Strategic, Long-Tail, Foresight, Empowered.

What we do, in a nutshell:

IP Management and Consulting Services (Audits, Documentation, Monetization, Compliance)

IP Development and Collaborative Ventures (Licensing, Royalties, Long-Tail Development)

Data, Analytics, and Educational Services

Technology Solutions for IP Management

Potentiality IP is part of Massif & Kroo (M&K), an integrated multi-media firm designed to recognize, nurture, and maximize our clients’ creative journeys. Our full-service firm, with five distinct but interconnected operating businesses, is dedicated to empowering people, brands, and companies with important messages to share.


Literary Aviatrix, a platform for amplifying authors’ voices, has announced a strategic partnership with Massif & Kroo, an integrated media and talent management agency, to revolutionize author discovery and engagement in the digital realm. This collaboration will enhance Literary Aviatrix’s author profiles, making them more comprehensive and interactive to foster deeper connections between authors and readers. 


As part of the partnership, Literary Aviatrix will gain access to Massif & Kroo’s extensive media network, including web and mobile development, content creation across various media, and a specialized author database, alongside talent management and agency services like public relations, marketing, and direct-to-consumer engagement strategies. This initiative represents a significant advancement in author representation and promotion, offering new opportunities for visibility and engagement within the Literary Aviatrix network and the broader author community.


Coming Soon